5329 A very effective and gripping short on tires safety and why you should but General tires. The short begins on how every man should be safe from men doing window cleaning on high rises (he falls!) to behind the wheel of your car. A nice calvacade of smashed in cars are shown, and several test car crashes. All of this can be avoided of course, by using General Tires. A very nice comparison between 'normal' tires and the ultra-superior General Tire. A pretty effective selling tool, especially with those stock shots of families, asking whether your family is worth it... I'm tired of this commercial (lol) Spuzz 2003-07-23 16:16:32 2003-07-23 16:16:32 4 11515 Great example of "fear selling" in this General Tires ad by Jam Handy (natch). The grim narrator stands on a nice abstract set (with floating tires!) and tells us over and over to think about our safety, our families, our security, and above all..."think about your tires!" MANY nice shots here of classic cars, and classic car accidents. And the piece-de-resistance: as the narrator begs us not to "gamble" with our lives, a shot of a spinning roulette wheel fades into a spinning tire on the road. Brilliant! great scare flick trafalgar 2004-04-12 20:39:17 2004-04-12 20:39:17 4 Made to promote General Tires, this film does an excellent visual selling job. Good film to promote General Tires 4 ERD 2006-02-27 09:13:48 2006-02-27 09:13:48 3 4.00